About

I am a Social Media Strategist with a passion for building brands that people truly want to follow. From my early days at Deliciously Ella to my current work launching international hospitality icons like MR PORTER London, I’ve specialised in turning digital spaces into thriving communities.

To me, social media is more than just data, it’s about storytelling. This perspective is shaped by my life outside of the office; you’ll usually find me with a film camera in hand, capturing friends, or filming content for my own channels. I’m a firm believer that the best strategies come from being a curious consumer first…whether I’m lost in a good book, travelling to find new inspiration, or scouting the best new restaurants with friends. I don't just manage accounts; I build digital identities that feel as authentic and vibrant as the real-world experiences they represent.