MAGNUM ICE CREAM

OLIVER AGENCY

2026-PRESENT

I currently work as the Lead Social Content Creator for Magnum, one of the world's most recognised premium ice cream brands.

In this role I develop the creative framework and content strategy that shapes Magnum's digital presence, translating the brand's identity; indulgence, luxury and its iconic sensorial "crack", into a distinctive, premium content world across TikTok and Instagram. I build the content pillars and visual guidelines that keep the brand instantly recognisable while driving measurable growth across platforms.

My role balances high-level strategy with hands-on execution. I concept, shoot and edit high-end content in-house, developing viral-optimised Reel and TikTok concepts, sensorial macro product films, and trend-led formats. In five months I have grown the TikTok account from 444.8K to 518.3K followers, and drove nearly 3 million Instagram views in a single quarter, alongside a 117% increase in new Instagram followers. A primary focus of my role has been reshaping how the brand showcases its product, moving away from traditional advertising toward audio-first, ingredient-led storytelling that earns attention before it earns brand recognition.

Beyond content creation, I oversee the end-to-end content process, from concept development and on-set production to editing. By analysing performance data, I refine our posting cadences and content pillars to maximise watch-through, save and share rates, the engagement signals that most directly drive organic reach.

This data-driven approach ensures our storytelling doesn't just build brand equity, it keeps Magnum culturally relevant, algorithmically competitive, and top-of-mind in one of the most crowded, fast-moving categories on social.